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What's better for real estate agents, social media or email marketing?

By Irealty marketing solutions

Both.

If you’re focusing your marketing efforts on a single solution you may be wasting your time. According to Litmus, businesses without an integrated digital marketing approach, meaning both social media and email, will have decreased success in reaching their marketing goals. This makes sense, given your clients wide range of preferences. Some prefer simple emails with your latest listings. Others prefer 360° images on Facebook. Only by offering both can you maximise your audience. Yet, a disconnected strategy may damage your prospects as well. It is safe to say that your email and social media marketing should be on the same page if you want your efforts to pay off.

You need to integrate your social media and email marketing by using emails to promote your social media, and social media to promote your emails. Clients that sign up to your newsletters or like your Facebook page are showing interest in your services and professional, industry specific content. Cross promotion is an effective way to strengthen your connection with these contacts.

If you use email and social media in your marketing, then you should provide calls-to-action to help clients engage with both platforms. This combined approach will enhance your ability to stay top-of-mind, increase your brand awareness, and sustain relationships with your audience.

From your emails, you can showcase your social media icons to link your contacts directly with your pages and invite them to follow you. From your social media pages, you can include sign up or opt in pages so viewers can subscribe to your mailing list.

For more ideas on how to optimise your results from your social media and email marketing, visit our blog at http://home.irealty.com.au/email-or-social-mediamarketing/

 

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SOCIAL MEDIA OR EMAIL MARKETING?