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Five Emails Your Business Needs by irealty marketing solutions

By Irealty Marketing Solutions

Email has not had its day. According to a study conducted by Marketing Sherpa, 72% of adults prefer businesses to communicate through email, and 86% said they would like to receive messages monthly.

INTRODUCTIONS

Wow your contacts from the beginning. Welcome a client aboard, introduce yourself, establish expectations and demonstrate the inherent value of your services. Create an automated welcome message for all new contacts when they sign up.

 

NEWSLETTERS

Send out a newsletter but spice it up. Display your sales and your listings. Inspire action. A monthly newsletter is an easy and effective way to stay in touch with your entire database. Craft newsletters for each segment of your database.

 

INVITATIONS

If you have any inspections, auctions, or other special events, invite every contact that lives nearby, or has shown interest in similar properties in the past, and see who turns up.

 

PROMOTIONS

Be selective and drip-feed information. If you have a new listing that hits the market and you want it to generate buzz, consider sending it alone to really attract attention.

 

CUSTOMARY

Sometimes it’s nice just to receive a simple acknowledgment of ‘I love that new fence that you have installed’ kinda email. Consider using occasional messages to reconnect with long lost contacts or anyone with whom you have developed a relationship.

Contact an iRealty consultant today on 1300 855 982.

 

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